In part 1 we went over the ins and outs of voice-enabled technology and its most frequent applications. In this second installment, we guide you through the process of asking the right questions to determine if voice-enabled technology is right for your business.
Voice-enabled technologies have gotten a lot of attention thanks to virtual assistants like Siri or Alexa accessed smart speakers, watches, phones and other devices. It's natural for companies to want to get a leg up by catering to users interested in these new functionalities but jumping in with both feet can also lead to costly mistakes if you're not careful.
That's why we've devised a series of questions you can ask before venturing into the world of voice-enabled technologies.
Technologies are always changing. If you find that a voice interface or voice technology isn't what your application needs right now, that doesn't mean this component might not be relevant later as your product evolves. There may come a time when your users could benefit from a voice-activated functionality, so it's important to stay open to the idea of making this shift. However, before you do, here are some questions that may help you decide if it's a good idea.
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These questions will serve to give you a broader idea of what voice technologies will entail for your user, your project and your business.
Part I: Your user
The following questions are meant to determine whether your user will find a voice interface desirable and effective.
Are they at home or somewhere public? Are they indoors or outdoors? Is there a lot of noise in this place?
The following questions are meant to determine whether your application's functionalities would experience a boost from a voice interface.
The following questions are meant to determine whether your business would stand to benefit from a voice interface.
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Remember that answering these honestly will yield the most accurate picture of what a voice interface would mean to your user, and whether your company will truly benefit from implementing this kind of technology. If you find that it's definitely a viable option for your business, take the necessary steps to assemble a mature UI team to develop an interface that delivers value to your user base.
If at the end of asking yourself these questions, you find a voice user interface isn't for you, there are still other options to help improve your product's user experience and functionalities.
An effective way to offer your user a customer service experience that's both innovative and efficient is through chatbots. A chatbot would follow similar principles to a voice interface, but the interaction would be on a screen. This immediately reduces any issues resulting from poor enunciation or accents. Additionally, chatbots are quick to learn from their interactions when combined with machine learning algorithms.
Perhaps your user appreciates the flexibility of accessing your applications through their phone or tablet but isn't necessarily eager to switch entirely to a hands-free solution. A beautifully-designed mobile app could help boost your user's productivity without introducing an interface change that's too drastic.
Graphical user interfaces (GUI) are widely known and can be used by almost anybody. Interactions with them are highly intuitive and most people are comfortable with them. Working on making your application's interface as usable and comfortable as possible for your user can go a long way in increasing engagement and improving customer experience.The future of voice is rapidly approaching but having a solid user interface—through any channel—is what matters most in the long run. When deciding whether to implement a voice-enabled interface or venturing into voice recognition, remember to keep the question of whether these technologies will contribute to your user's everyday life in a significant way in the forefront of your mind.
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